Stella McCartney

Constructed custom-made platforms and a cylindrical MDF shroud, meticulously finished with a high-gloss laminate to create a sleek and modern aesthetic. These custom structures were designed to elevate the product displays, ensuring that they attract attention while providing a stable and visually appealing foundation for the overall installation.

Designed and produced all 2D printed materials that complemented the branding and messaging of the project. This included banners, signage, and informational graphics, all crafted with a keen eye for detail and aligned with the client’s visual identity. The printed materials were strategically designed to enhance the customer experience, providing clear communication and promoting brand engagement.

Collaborated closely with Stella McCartney store locations to source corrugated packaging from incoming shipments. This sustainable approach not only minimized waste but also inspired creativity; the repurposed materials were transformed into 3D layered "STELLA MCCARTNEY" letters, which were painted a crisp white to stand out. This element added a unique, eco-friendly touch to the installation while reinforcing the brand's commitment to sustainability.

Developed engaging media content for TV displays, ensuring that the visuals were dynamic and informative. This content was tailored to align with the overall theme of the installation, effectively showcasing products and brand messaging while enhancing customer interaction with the displays.

Executed the installation of all display units with precision and care, ensuring that every element was perfectly positioned for maximum impact. This included the platforms, shrouds, 3D letters, and media displays, creating a cohesive and immersive environment. The installation process was conducted efficiently, adhering to project timelines while maintaining high standards of quality and craftsmanship.