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Generation Love

Project

Saks Activation

Location

Saks Fifth Avenue, NYC

Designed and constructed a striking faux free-standing wall featuring 3D lettering and intricate molding, meticulously crafted to align with the client's brand colors. This eye-catching wall serves as a prominent backdrop for promotional activities and enhances brand visibility, creating an immersive environment that resonates with customers.

Fabricated custom MDF pedestals that are elegantly wrapped in high-quality printed marble and travertine vinyl. These pedestals provide a sophisticated display for products, enhancing the overall aesthetic of the activation while ensuring durability and stability. The combination of textures adds depth and luxury to the presentation.

Collaboratively staged the activation in partnership with the client, ensuring that all elements were seamlessly integrated into the overall design concept. This involved coordinating logistics, aligning on creative direction, and executing a strategic plan that effectively engaged the target audience, ultimately enhancing the brand experience.

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